April 1, 2008
Philadelphia, PA –Odessa Technologies, Inc. and Amembal & Associates, in joint venture, announced the release of a suite of software products aimed at the sales force of leasing companies. After identifying a clear lack of specialized products catering specifically to the sales needs of the leasing industry, the companies have joined forces to address these needs. The sales suite of products, called “Leasedream,” will allow salespersons to sell leasing using an entire array of analytical tools. Each component of the sales suite will address a distinctive sales need and can be used as a stand-alone product. Odessa and A&A plan to market the suite internationally.
Sudhir Amembal, Chairman of A&A and among the best-known and highly regarded leasing personalities in the world, organizes and runs numerous leasing classes and seminars for various governments, private companies and regional associations. In all his experience, Amembal has found “a repeated theme in the concerns that were expressed by sales persons, both in the US and abroad. With so much focus on both pre-sales and after-sales efforts, there’s an ironic lack of support for a crucial component: ‘during-sales’. When a sales person is trying to justify the benefits of leasing over purchasing, he/she has to often rely on their marketing skills alone.” Amembal points out that if using analytical tools which easily and clearly demonstrate the advantages of leasing, sales persons can be equipped with a major advantage. “If I’m a decision-maker debating between leasing and purchasing, I want to see reports and tangible reasons that show me the advantages that leasing has to offer”, says Madhu Natarajan, CEO of Odessa Technologies, Inc; “a compelling marketing-pitch ought to include definitive and easily understood advantages that the leasing-option might have over other alternatives.”
The suite will include products that address the following needs: lease vs. purchase analysis, benefits of off-balance sheet financing and the advantages of true leases from an income tax point of view. Aimed specifically at the sales force, the products are being developed on platforms that are sales-friendly.
Odessa Technologies, Inc. is a software company located in Philadelphia, PA, with a sole focus in building and marketing software solutions to the leasing industries. The LeaseWave suite is its fully-integrated family of products that cater to various parts of the leasing operations, providing an end-to-end solution that is fully Internet-based. Furthermore, recognizing that each business is unique, the LeaseWave suite has been engineered, specifically, to be customizable. Designed using cutting-edge technology and sound functional expertise, LeaseWave can be custom-built to fit around the unique needs of each lessor. While not every client requires customization, the LeaseWave suite is flexible to cater to even the most complex of business models, as evidenced by its strong customer base. LeaseWave is the only end-to-end system that is fully Internet-based. Its technology as well as its ability to be customized easily differentiates it from competing products.
Sudhir P. Amembal is Chairman and CEO of Amembal & Associates, the world’s foremost authority in lease education, consultancy and publications. Entities under his stewardship have trained over 60,000 leasing professionals throughout the world. As a government advisor, Mr. Amembal has spearheaded lease consultancy engagements conducted on behalf of over 20 governments. These engagements required him to review the overall leasing industry in each country and devise strategic recommendations to facilitate the growth of the industry. He has co-authored 16 books on leasing, including the current best-seller Winning With Leasing. He has chaired each of the annual World Leasing Conventions from 1993 to date. He will chair the 2008 convention to be held in Amsterdam. He is the publisher of a soon to be launched online global magazine, WorldLeasingnNews.com and he serves as an advisor to Lease Inspection.com.